Plan, Build and Launch a Business that Matters


Starting a business can be tough, but starting a social business that combines social and commercial goals can be even harder.

Stop us if any of this sounds familiar to you …

  • You’ve a great idea about how to make a difference in the world, but you don’t know where to start or how to turn your idea into an actionable plan.
  • You’ve been working on an idea for a new social venture but co-workers, friends, and advisors just don’t get it.
  • You’ve spent countless hours trying to get your new venture off the ground, but you’re not getting the startup funding or support you need to make it happen.

That’s where the Steps to Startup launchpad program comes in.

Steps to Startup is a world-leading startup program that helps you to plan, build, and launch a successful social-purpose enterprise.

It’s an interactive, video-based training program that you complete online and at your own pace. The program shows you how to start a social enterprise of any kind, with actionable startup tools at every stage. You can learn with a global community of social entrepreneurs, social enterprise startups, and coaches, and you can get feedback at any time.

If you want to setup your social enterprise quickly and as part of an incredibly supportive online community, Steps to Startup is for you.

E-learning Package

$ 999
  • Availability: On Demand
  • Access: Unlimited
  • Courses: 8


Steps to Startup provides all of the knowledge, tools, and confidence needed for setting up a social enterprise.

The program is designed to help you-

So, get organized, get motivated and let Steps to Startup support you through the entire startup process.

We guide you through all the foundational steps necessary to get your idea out into the world. The basic program includes a series of 8 social enterprise startup training courses.

Every social entrepreneur starts out determined to solve a social or environmental problem. Find out how to use research tools to validate the seriousness and extent of the problem that moves you, how to get to its root cause and effect on people, and how you can find the right solution.

So a need exists, but how will the world be different and better because of your efforts? Find out how to plan and measure social impact, how to communicate your ‘theory of change’ to stakeholders, and how to get focused on the results you must deliver and account for.

While you’re now committed to a world-changing mission, you don’t need to act the hero or go it alone. Find out how to build a strong founding team, develop your network, recruit influential allies, and mobilise an army of supporters behind your cause.

You’re on your way, but why waste time, money, and energy on ideas that will flop? Find out about ideation techniques that generate an abundance of social enterprise ideas, select a winning concept, and continually test and adapt it based on lean startup principles.

Customers quickly become the lifeblood of your social enterprise. Find out how to use good market research to find your ideal market and customers, use customer personas to define the qualities that separate you from the competition, and determine a winning value proposition to customers.
There are suddenly a lot of moving pieces to think about. Learn about business model generation for social enterprises. Find out the secret ingredients of a successful social enterprise, how they fit together, and how to consciously design a business that achieves both impact and profit.
You reach a point where outside social investment is necessary to fuel your ambitions. Find out how much money you will need to really get going, how to navigate the social enterprise funding options available, and how to secure the startup funding you require.
You’re ready to fully launch your social enterprise after successful testing. Find out how to keep it legal, stay on top of the money and inevitable red tape, execute an effective launch plan, and build an identifiable brand.


$ 999
  • Unlimited access to all 8 online courses
  • 33 video-based learning modules
  • An array of relevant examples
  • Readings and further resources
  • Initial check-in call with the program leader


Contact us to discuss your needs
  • Everything in Basic+ Program
  • Personalized program
  • Monthly check-ins
  • Access to group coaching every two weeks by way of video calls
  • 10 one-on-one coaching sessions


This program is for anyone that wants to do good in the world through a social-purpose enterprise.

You might be a solo entrepreneur, part of a founding team, or helping your
nonprofit or charity with setting up a new social enterprise.

You might be starting a social enterprise or purpose-led business that takes one of a number of forms – Co-operative, B Corp, Social Purpose Corporation, Benefit Corporation, Community Interest Company (CIC), Low-Profit Limited Liability Company (L3C), and more.

You might be completely new to this, looking at how to set up a social enterprise for the first time, or already in the early stages of starting something special.

You might already be part of a startup incubator or accelerator program, or looking for one.

Whatever the case, look no further, this is startup launchpad program can move you forward.


This ground-breaking program has been developed by the Social Enterprise Institute in collaboration with social enterprise and startup experts from across the world. It emerged from the experience of startup incubators, accelerators and co-working spaces. It draws on design thinking principles, the lean startup methodology, and the foundations of impact practice, to bring you the latest thinking and tools for social enterprise startup.

The program instructor is Stephanie Pronk, Director of Operations at the Social Enterprise Institute. Having worked for social enterprises in Canada and the UK, she’s on a mission to bring tools for transformative social change to anyone around the globe with an internet connection. She was named by 21Inc as a Top 50 under 30 in Atlantic Canada, and has been a driving force behind Common Good Solutions and numerous social startups. She’s our “human swiss-army knife”; a jack of all trades when it comes to the startup process and small business management.