Social enterprises take a business approach to achieving their mission and making a difference. To ensure lasting impact, they require a viable business model.
By ‘business model’ we mean a design for the successful operation of a business. It describes how you will reach customers, give them something they value, and make enough money from doing so to achieve your social impact.
A Social Business Model Canvas provides a powerful visual tool to help with business model design. It’s an adaptation of a well-known technique, first developed by Alexander Osterwalder.
