Get started on the right path.
Starting a social enterprise is hard, but it doesn’t have to be. By finding where to focus your effort from the start, by validating if your idea will work, and by knowing what people to call on to help you, plus a few other tricks, you can save yourself a ton of time and effort.
You’ve got this.Learn how to tell your story with confidence.
Validate Problem & Customer
learn whether your product or service will work in the market. Name the problem you’re addressing, and who is experiencing it. Think about who will pay. Conduct some basic research, interview your potential customers, look at your competition. Use the Validation course to achieve this.
Determine what social impact you want to make in the world, what you will do to get there, and how you will measure it, using the Social Impact Canvas Course.
In the Social Business Model Canvas course, determine how your enterprise could run, including what products or services you plan to sell, how you will get them there, how you will collect money, and who you will partner with.
Create the smallest as possible version of your idea. This could be a two-pager document, to a video, to a physical product, and try to get someone to buy it so you can test it with real customers. The prototyping course will outline how to do that.
Discover through the Building the Team course how to build a diverse and talented team to help you as you develop your enterprise. Social enterprise is all about community and collaboration, after all.
This is where you wrap up all your work and put a bow on it! Learn through the Making the Pitch Course how to show people the value your enterprise will provide in just a few sentences, and learn how to craft pitches of your product or service depending on your audience.