If you think about it, social enterprises are all about delivering value to a wide range of stakeholders and to society. To be successful, a social enterprise must be clear on the value they bring to others. In other words, our ‘value proposition’. Think of it as coming up with the DNA or unique recipe that makes your organization distinctive, successful and uniquely valuable to others.
I like to call it ‘impact practice’ rather than social impact measurement. By impact practice I mean all of the things that your organization can do to plan, measure, communicate and grow their social impact. If we break this down, there are 10 basic building blocks to better impact practice.
All social enterprises exist for the simple and overriding purpose of creating a positive social impact (to change society for the better). It’s important that we are able to describe, measure and communicate this impact. Check out these 7 tips to help you but impact practice in perspective and take a manageable and effective approach to measurement with your social enterprise.
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